Omar Mian sitting back at a desk in a sunlit tower office, feet up beside a laptop, while rows of humanoid robots work at the desks behind him.

Founder-led special projects studio

We build the systems ambitious businesses wish already existed.

Install a proven AI experience. Commission something bespoke. Or give us the entire commercial problem.

Explore what we build Bring us a problem

Start with the problem.

Some businesses need one high-leverage system. Others need the entire commercial machine.

Install one system into what you already run.

Enterprise systems

Or build the whole operating company.

Founder builds
Selected work01Potion Paris

From opportunity to operating brand.

Proposition, brand, product, commerce, campaign and the systems that keep it running. A live Shopify brand with nine fragrances, built end to end.

The business
A live Shopify fragrance house. Nine fragrances, illustrated books and a vial pendant.
What we built
Proposition, brand, product, commerce, campaign and the systems that keep it running.
Recognition
Fragrance Foundation Awards 2026, Best Responsible Design & Packaging
Bring us the opportunity
Film · Potion Paris · 30 s · plays muted

The Potion Paris brand film

The collection's illustrated books on their library shelf, a leather book opening to a page that burns into amber, macro insects on the covers, then Noir de Marrakesh, Royal Amber and Zahara on a table with the vial.

Product demo · Potion Paris · 54 s · with sound

The site, walked through

Potion Paris, as a visitor walks it: the chapters, the books, the garden, the story, the ritual, then the fragrance. Real footage of the live site.

Short films · Potion Paris · four pieces

Campaign shorts

Three vertical films for social, and the Royal Amber piece.

Short film · 22 s
Souk walk
A walk through a lantern-lit souk.
Short film · 30 s
Saffron ice
A vial cracked out of saffron ice.
Short film · 10 s
Paris wall
A Paris wall peels back to gold leaf.
Short film · Potion Paris · 10 s
Royal Amber
The book opens by lantern light.
Chapter films · Potion Paris · three pieces

The three chapters

One macro film per book cover, for the chapter pages of the site.

Chapter film · 16 s
Chapter I. Sensation.
A mantis on a lime half, on the embossed gold lettering of the cover.
Chapter film · 9 s
Chapter II. Seduction.
A glassy beetle resting in a split green almond on the cover.
Chapter film · 16 s
Chapter III. Rose de Nuit.
A moth on a nest of saffron threads on the cover.
The world · Potion Paris · two stills

The world of the Maison

Campaign imagery for the site and the books.

A millipede with amber-glass segments crawling across teal leather beside cinnamon and spice.
Still · campaign
Amber-glass millipede
A creature of the collection, cast in amber glass.
The Maison tasting hall: a long marble table lit by candles and strewn with petals, a stained-glass moth mounted on the wall.
Still · campaign
The Maison tasting hall
The long table where the fragrances are tasted.
Products · Potion Paris · three stills

The products

The Noir de Marrakesh fragrance tube beside its green and gold book-box, every word of the packaging legible.
Product
Noir de Marrakesh
Fragrance, book and vial.
The Zahara black and gold book-box beside its gold vial, on a cream ground.
Product
Zahara
Fragrance, book and vial.
A gold vial pendant hanging from a dark lizard-skin handbag against a library backdrop.
Product
The vial pendant
The vial, worn.
Selected work02Landmark

An advisor your customers can trust.

It answers from your approved knowledge, brings the evidence on screen while it speaks, and refuses when the answer is not on file.

The business
Landmark Advisory, a Dubai property firm. A buyer talks to the advisor and gets evidence, not a pitch.
What we built
The AI advisor, the site, the panel surfaces it draws as it speaks, and the brochure.
Status
Demo environmentA working demonstration, not a live external deployment.
Discuss an advisor for your business
Product demo · Landmark · 86 s · with sound and captions

Landmark, on film

The Landmark advisor, start to finish. Every card is drawn by the system as it speaks.

Catalogue
Grounded in a catalogue of 1,825 developments
Surfaces
30+ panel surfaces
Language
8-language interface
Behaviour
When the answer isn't on file, it says so
Film · Landmark · 88 s · silent

Crest Lane. A walkthrough.

A walkthrough of the Crest Lane development: a tower at sunset, the Dubai skyline, the garden courtyard, interiors, pool, beach club, terrace at dusk.

In print · Landmark · three pieces

The brochure

A private walkthrough. "The first real estate advisor Dubai's investors can actually trust."

The cover of the Landmark brochure, A Private Walkthrough: a Dubai blue-hour skyline above the line 'The first real estate advisor Dubai's investors can actually trust.'
Brochure · cover
A private walkthrough
Powered by AI. Grounded in honesty. Built around your interest, not the sale.
A study with a desk and a brass lamp before a floor-to-ceiling window over the Dubai coast at dusk.
Brochure · plate
The study
A desk and a Dubai window view.
A terrace sofa beneath palms, looking across the Dubai skyline at sunset.
Brochure · plate
The terrace
A sofa facing the skyline.
How it was made

The working screens behind the work.

03AutoSpec

A photograph in. A dimensioned sheet out.

It reads the photograph, asks for the three sizes only the factory knows, and drafts the sheet. When the evidence runs out it holds the drawing rather than inventing the rest.

In active developmentEarly. We show what it refuses as readily as what it ships.
Working screen · AutoSpec
The AutoSpec front page
Photograph in, shop drawings out.
04Bayouty

Ask it a question, and the room draws the answer.

A skincare venture where the storefront and the consultation were designed together, not bolted on.

Designed / staged for launchCommerce surfaces are built and staged. Nothing here is trading yet.
Working screen · Bayouty
The consultation room
Your skin, read live. The advisor on the left, the answer drawn on the right.
Content operation

Your content operation, connected.

One managed system, from market signal to published work.

  1. Signal
  2. Studio
  3. Desk
  4. Human approval
  5. Ledger
  6. Published

↳ Held, when approval is withheldNo path back. This loop does not exist.

  • Production creative infrastructure used for Potion Paris
  • Publishing through the official Meta API
  • Database-enforced human approval
  • AI disclosure and spend controls
  • Instagram publishing
Explore a managed content operation
Verification

Proof is a behaviour, not a badge.

Good AI knows what it knows, shows its source, and stops when the evidence runs out.

Landmark

Verified answer

The figures on screen are the ones behind the reply, and the sources are named.

AutoSpec

Held for missing evidence

When the evidence runs out, AutoSpec stops rather than inventing the rest.

In active development
Content operation

Human approval recorded

Nothing reaches an audience on a machine's say-so.

Enquire

Bring us the expensive problem.

A small number of founder-led engagements, where the opportunity is substantial.

Install a proven system

One of our working architectures, adapted to your data.

Commission a bespoke build

A new system, built around one high-value problem.

Build the business with us

Proposition, brand, commerce, campaign and operations, one engagement.

A limited number of substantial engagements are accepted at any one time.

Omar Mian · Daboogle

Strategy, product, systems and creative stay in one room.

Start a conversation

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